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Why do Personal Injury Attorneys Buy Up All the Billboards?

April 3, 2023
Personal Injury Law

Denver is loaded with billboards advertising personal injury attorneys. You can’t drive down any major road in the Denver metro area without these things screaming at you with big numbers and urgent advice. These billboards can be eye-catching and convincing, but have you ever wondered why personal injury attorneys seem to dominate the billboard advertising space?

Read on! In this article, I’ll explore the reasons behind personal injury attorneys’ love for billboards and explain why hiring a “billboard lawyer” might not be the best decision for your Denver personal injury case.

Know Your Rights Billboard

Why Personal Injury Attorneys Advertise So Aggressively

There are a few reasons why personal injury attorneys are so aggressive with their advertising tactics. Here are some of the most common:

  • Competition: Personal injury law is a highly competitive field, with countless lawyers vying for clients. By advertising heavily, attorneys hope to stand out from the crowd and attract more clients to their practice.
  • Brand Awareness: In addition to standing out from the competition, personal injury attorneys also hope to build brand awareness among potential clients. By repeatedly seeing an attorney’s face and name on billboards, bus stops, and other advertisements, potential clients are more likely to remember that attorney’s name when they need legal representation.
  • Trust Building: Personal injury cases can be emotionally charged, and clients want to feel like they can trust their attorney to represent their best interests. By putting their face and name out there, personal injury attorneys hope to build a sense of familiarity and trust with potential clients. (But would you pick a doctor because a billboard told you to? Wouldn’t you at least get a second opinion?)
  • Visibility: One of the most significant advantages of billboards is that they are highly visible. People driving or walking by cannot help but notice a well-designed billboard, making it an effective way to increase brand awareness and attract new clients.
  • Large Audience: Billboards are placed in high-traffic areas, making them an effective way to reach a broad audience. Personal injury attorneys who purchase billboard space can potentially reach thousands of people each day, which can result in new clients.

Why “Billboard Lawyers” May Not Be the Best Choice for You

Young people angry with their personal injury lawyer

While billboards can be an effective advertising tool, they do not necessarily indicate that an attorney is the best fit for your case. Here are a few reasons why you should think twice before hiring a “billboard lawyer:”

Billboard Advertising Can Be Expensive

The cost of billboard advertising can be steep, and personal injury attorneys who spend a lot of money on advertising have more incentive to take on a lot of cases. You may just be a number to them.

Also, if a firm is taking on a lot of cases, they most likely do not have the lawyer-power to work those cases as thoroughly as they should. Often, “billboard attorneys” settle cases for lower amounts than they could get if they worked a little longer and harder. Sometimes, the quiet little firms are the ones making the most money for their clients.

Billboard Advertising Does Not Necessarily Indicate Legal Skill

Just because an attorney can afford to advertise on billboards does not necessarily mean they are the best fit for your case. While billboards may indicate that an attorney is successful, they do not necessarily indicate that they have the legal skill and experience needed to win your case.

Billboard Advertising Can Be Misleading

Some personal injury attorneys may use misleading advertising tactics to attract new clients. For example, an attorney may make unrealistic promises about the outcome of your case or exaggerate their success rate. It’s important to do your research and make sure that the attorney you hire is honest and trustworthy.

Personal Injury Attorneys Should Be Chosen Based on Experience and Skill

When choosing a personal injury attorney, it’s important to consider factors beyond their advertising. You should choose an attorney who has experience handling cases similar to yours and who has a proven track record of success. You should also choose an attorney who is knowledgeable, responsive, and who communicates clearly. Sometimes, the best way to find a good attorney is to ask their former clients for a recommendation. That’s where the real proof lies.


Personal injury attorneys buy up all the billboards because billboard advertising can be an effective way to attract new clients and build brand recognition. However, just because an attorney can afford to advertise on billboards does not necessarily mean they are the best fit for your case.

It’s important to choose an attorney based on their experience, skill, and reputation, rather than their advertising tactics. By doing your research and choosing the right attorney, you can increase your chances of success and receive the compensation you deserve.


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